The Commercial Real Estate Roles Responsible for Launching Mero
Mero’s smart cleaning data has already provided huge benefits for commercial property managers, but all of that data can seem daunting to some organizations. When we talk to potential customers, we get a lot of questions about who the right person to help support the launch of Mero in their buildings would be. We’ve created the following infographic to paint a clearer picture and help guide you with a successful implementation.
Operations Managers are at the heart of the Mero installation. They help ensure the deployment of Mero sensors goes smoothly - from coordinating site access for Mero installers to assisting with simple IT tasks. They are the backbone of the commercial real estate organization—they ensure the building runs. Light bulb needs fixing? Fire alarm needs resetting? Ops managers are there to help.
At the next level, we have property managers. Within the organization, we’ve found that the property managers are the people that use Mero on a regular basis. They leverage data produced by Mero and use this to manage key decisions like cleaning contract negotiations. They have the most to gain from the benefits of Mero and they also care the most about the savings generated from the Mero platform. They often oversee 1-2 buildings.
Next, we have the general manager. The general manager often sees the value of the Mero platform in context with the larger CRE organization. They often oversee a portfolio of buildings of up to 5. They are a key stakeholder to help Mero scale up to teams involved in Commercial Real Estate Strategy.
Cleaning Company Contractors
Your cleaning company may recommend Mero as a service to you as a property manager. It’s up to you to be educated about the new technologies that exist in order to incorporate their recommendations as quickly as possible. After all, the industry of cleaning commercial real estate is changing. Cleaning contractors need to be thinking about how they can be more efficient and help their clients save on costs, and that means smart washroom technology. Commercial cleaning is moving towards IoT at a rapid pace: sensor deployment CRE is expected to grow to nearly 1.3 billion sensors in the coming years.
Cleaning staff are the life force of the Mero platform. They are what makes the entire smart cleaning experience work. Cleaners that are well-trained and ready for innovation are going to be the most successful towards gearing up for the future of commercial cleaning. However, they do often require proper training and coaching. In fact, surveys show that 90% of employees strongly agree that training improves their job performance. Mero’s technology can help cleaning staff work smarter, and increase their overall productivity. The first step to understanding how Mero can help is a key component in getting cleaner buy-in.
Commercial Real Estate Strategy
Evolving property management corporate strategy includes attention to smart buildings and laying the foundational footprint for what that strategy looks like in the future. In fact, property technology in real estate has accelerated 1072% from 2015 to 2019; organizations are realizing the need to adapt and future-proof their buildings to avoid becoming obsolete.
The roles involved in this vary from one company to the next, but generally include the following roles:
Project Manager / Consultant
Many Commercial Real Estate organizations are now implementing a Project Manager to help leverage the data produced by Mero’s sensors. These can be in-house staff, but oftentimes, external contractors can assist in managing the growing list of smart building vendors implemented by commercial landlords. The Project Manager needs to understand how Mero integrates with other smart building systems.
Within certain CRE organizations, we see the role of Digital Innovation increasing. This is a role that is like an architect for smart building decision-making - they not only understand the data produced by the building vendors, they are building towards a vision of what a fully connected future in our commercial spaces looks like. While they may not be in the day-to-day with the data from a certain vendor, they are incredibly knowledgeable about the value that data can produce for the properties.
Owners are more than just the brand name - they have a vested interest to help nurture their portfolio into the future. They can be seen as “head office”, but they have much more than a financial incentive. Notably, they have the interests of their most important clients, their tenants, at heart.
Finally, bringing it all together, we have the tenant. Tenants are a critical piece of the puzzle and the property management industry revolves around their needs, their tenant experience, and their satisfaction. They are the driver of innovation because they’re able to demand what is important in a smart building experience. Building features like smart washroom technology enhance their experience and comfort, which property managers need to be attuned to. They are the consumer, and what drives the decision-making from on-site staff, to head office.
Each of these layers have a part to play in deploying the Mero experience, but at the end of the day, everyone needs to be invested in the experience. Involving each of these groups in the process is key to the success of Mero’s technology.
After all, if the cleaning staff fail to buy into the technology to use it most effectively, or if the tenant isn’t even aware of the features, or even if the property manager neglects to use and act on the Mero data, the true impact of Mero won’t be felt. And you want it to be: smart buildings are the future, and technology like Mero’s is a critical part of that.